diff --git a/discovery/README.md b/discovery/README.md
new file mode 100644
index 000000000..3d98e2033
--- /dev/null
+++ b/discovery/README.md
@@ -0,0 +1,123 @@
+### Service Discovery
+
+This directory contains the service discovery (SD) component of Prometheus.
+
+
+
+## Design of a Prometheus SD
+
+There are many requests to add new SDs to Prometheus, this section looks at
+what makes a good SD and covers some of the common implementation issues.
+
+### Does this make sense as an SD?
+
+The first question to be asked is does it make sense to add this particular
+SD? An SD mechanism should be reasonably well established, and at a minimum in
+use across multiple orgnaisations. It should allow discovering of machines
+and/or services running somewhere. When exactly an SD is popular enough to
+justify being added to Prometheus natively is an open question.
+
+It should not be a brand new SD mechanism, or a variant of an established
+mechanism. We want to integrate Prometheus with the SD that's already there in
+your infrastructure, not invent yet more ways to do service discovery. We also
+do not add mechanisms to work around users lacking service discovery and/or
+configuration management infrastructure.
+
+SDs that merely discover other applications running the same software (e.g.
+talk to one Kafka or Cassandra server to find the others) are not service
+discovery. In that case the SD you should be looking at is whatever decides
+that a machine is going to be a Kafka server, likely a machine database or
+configuration management system.
+
+If something is particlarly custom or unusual, `file_sd` is the generic
+mechanism provided for users to hook in. Generally with Prometheus we offer a
+single generic mechanism for things with infinite variations, rather than
+trying to support everything natively (see also, alertmanager webhook, remote
+read, remote write, node exporter textfile collector). For example anything
+that would involve talking to a relational database should use `file_sd`
+instead.
+
+For configuration management systems like Chef, while they do have a
+database/API that'd in principle make sense to talk to for service discovery,
+the idomatic approach is to use Chef's templating facilities to write out a
+file for use with `file_sd`.
+
+
+### Mapping from SD to Prometheus
+
+The general principle with SD is to extract all the potentially useful
+information we can out of the SD, and let the user choose what they need of it
+using relabelling. This information is generally termed metadata.
+
+Metadata is exposed as a set of key/value pairs (labels) per target. The keys
+are prefixed with `__meta_sdname_`, and there should also be an `__address__`
+label with the host:port of the target (preferably an IP address to avoid DNS
+lookups). No other labelnames should be exposed.
+
+It is very common for initial pull requests for new SDs to include hardcoded
+assumptions that make sense for the the author's setup. SD should be generic,
+any customisation should be handled via relabelling. There should be basically
+no business logic, filtering, or transformations of the data from the SD beyond
+that which is needed to fit it into the metadata data model. 
+
+Arrays (e.g. a list of tags) should be converted to a single label with the
+array values joined with a comma. Also prefix and suffix the value with a
+comma. So for example the array `[a, b, c]` would become `,a,b,c,`. As
+relabelling regexes are fully anchored, this makes it easier to write correct
+regexes against (`.*,a,.*` works no matter where `a` appears in the list). The
+canonical example of this is `__meta_consul_tags`.
+
+Maps, hashes and other forms of key/value pairs should be all prefixed and
+exposed as labels. For example for EC2 tags, there would be
+`__meta_ec2_tag_Description=mydescription` for the Description tag. Labelnames
+may only contain `[_a-zA-Z0-9]`, sanitize by replacing with underscores as needed.
+
+For targets with multiple potential ports, you can a) expose them as a list, b)
+if they're named expose them as a map or c) expose them each as their own
+target. Kuberenetes SD takes the target per port approach. a) and b) can be
+combined.
+
+For machine-like SDs (OpenStack, EC2, Kubernetes to some extent) there may
+be multiple network interfaces for a target. Thus far reporting the details
+of only the first network interface has sufficed.
+
+
+### Other implementation considerations
+
+SDs are intended to dump all possible targets. For example the optional use of
+EC2 service discovery would be to take the entire region's worth of EC2
+instances it provides and do everything needed in one `scrape_config`. For
+large deployments where you are only interested in a small proportion of the
+returned targets, this may cause performance issues. If this occurs it is
+acceptable to also offer filtering via whatever mechanisms the SD exposes. For
+EC2 that would be the `Filter` option on `DescribeInstances`. Keep in mind that
+this is a performance optimisation, it should be possible to do the same
+filtering using relabelling alone. As with SD generally, we do not invent new
+ways to filter targets (that is what relabelling is for), merely offer up
+whatever functionality the SD itself offers.
+
+It is a general rule with Prometheus that all configuration comes from the
+configuration file. While the libraries you use to talk to the SD may also
+offer other mechanisms for providing configuration/authentication under the
+covers (EC2's use of enviroment variables being a prime example), using your SD
+mechanism should not require this. Put another way, your SD implementation
+should not read enviroment variables or files to obtain configuration.
+
+Some SD mechanisms have rate limits that make them challenging to use. As an
+example we have unfortunately had to reject Amazon ECS service discovery due to
+the rate limits being so low that it would not be usable for anything beyond
+small setups.
+
+If a system offers multiple distinct types of SD, select which is in use with a
+configuration option rather than returning them all from one mega SD that
+requires relabelling to select just the one you want. So far we have only seen
+this with Kubernetes. When a single SD with a selector vs.  multiple distinct
+SDs makes sense is an open question.
+
+If there is a failure while processing talking to the SD, abort rather than
+returning partial data. It is better to work from stale targets than partial
+or incorrect metadata.
+
+The information obtained from service discovery is not considered sensitive
+security wise. Do not return secrets in metadata, anyone with access to
+the Prometheus server will be able to see them.