diff --git a/Makefile b/Makefile
index 033e3fb6..3f51b4ef 100644
--- a/Makefile
+++ b/Makefile
@@ -30,6 +30,11 @@ dedup:
 	./dedup-firmware.sh $(DESTDIR)$(FIRMWAREDIR)
 
 install:
+	@if [ -n "${COPYOPTS}" ]; then \
+		echo "COPYOPTS is not used since linux-firmware-20241017!"; \
+		echo "You may want to use install{-xz,-zst} and dedup targets instead"; \
+		false; \
+	fi
 	install -d $(DESTDIR)$(FIRMWAREDIR)
 	./copy-firmware.sh $(DESTDIR)$(FIRMWAREDIR)
 	@echo "Now run \"make dedup\" to de-duplicate any firmware files"