diff --git a/main.go b/main.go
index dacfe8e4..18a5f086 100644
--- a/main.go
+++ b/main.go
@@ -47,21 +47,35 @@ func main() {
 	routedNotifier := notify.NewRoutedNotifier(func(confs []*config.NotificationConfig) map[string]notify.Notifier {
 		res := notify.Build(confs)
 		for name, n := range res {
-			res[name] = notify.NewDedupingNotifier(notifies, n)
+			res[name] = &notify.LogNotifier{
+				Log:      log.With("notifier", "dedup"),
+				Notifier: notify.NewDedupingNotifier(notifies, n),
+			}
 		}
 		return res
 	})
 
 	var notifier notify.Notifier
-	notifier = routedNotifier
+	notifier = &notify.LogNotifier{
+		Log:      log.With("notifier", "routed"),
+		Notifier: routedNotifier,
+	}
 	notifier = &notify.MutingNotifier{
 		Notifier: notifier,
 		Muter:    inhibitor,
 	}
+	notifier = &notify.LogNotifier{
+		Log:      log.With("notifier", "inhibit"),
+		Notifier: notifier,
+	}
 	notifier = &notify.MutingNotifier{
 		Notifier: notifier,
 		Muter:    silences,
 	}
+	notifier = &notify.LogNotifier{
+		Log:      log.With("notifier", "silencer"),
+		Notifier: notifier,
+	}
 
 	disp := NewDispatcher(alerts, notifier)
 
diff --git a/notify/impl.go b/notify/impl.go
index 2e5a90fe..6775b881 100644
--- a/notify/impl.go
+++ b/notify/impl.go
@@ -6,6 +6,7 @@ import (
 	"fmt"
 	"net/http"
 
+	"github.com/prometheus/common/log"
 	"golang.org/x/net/context"
 	"golang.org/x/net/context/ctxhttp"
 
@@ -21,10 +22,13 @@ func Build(confs []*config.NotificationConfig) map[string]Notifier {
 		var all Notifiers
 
 		for _, wc := range nc.WebhookConfigs {
-			all = append(all, NewWebhook(wc))
+			all = append(all, &LogNotifier{
+				Log:      log.With("notifier", "webhook"),
+				Notifier: NewWebhook(wc),
+			})
 		}
 		for range nc.EmailConfigs {
-			all = append(all, &LogNotifier{name: nc.Name})
+			all = append(all, &LogNotifier{Log: log.With("name", nc.Name)})
 		}
 
 		res[nc.Name] = all
diff --git a/notify/notify.go b/notify/notify.go
index aea3328b..3ccc2252 100644
--- a/notify/notify.go
+++ b/notify/notify.go
@@ -209,14 +209,15 @@ func (n *MutingNotifier) Notify(ctx context.Context, alerts ...*types.Alert) err
 }
 
 type LogNotifier struct {
-	name string
+	Log      log.Logger
+	Notifier Notifier
 }
 
 func (ln *LogNotifier) Notify(ctx context.Context, alerts ...*types.Alert) error {
-	log.Infof("notify %q", ln.name)
+	ln.Log.Debugf("notify %v", alerts)
 
-	for _, a := range alerts {
-		log.Infof("- %v", a)
+	if ln.Notifier != nil {
+		return ln.Notifier.Notify(ctx, alerts...)
 	}
 	return nil
 }