diff --git a/.circleci/config.yml b/.circleci/config.yml
index a0f54883..db81d912 100644
--- a/.circleci/config.yml
+++ b/.circleci/config.yml
@@ -1,6 +1,9 @@
 ---
 version: 2.1
 
+orbs:
+  prometheus: prometheus/prometheus@0.1.0
+
 jobs:
   test:
     docker:
@@ -29,8 +32,7 @@ jobs:
       EMAIL_AUTH_CONFIG: /tmp/smtp_auth.yml
 
     steps:
-    - checkout
-    - run: make promu
+    - prometheus/setup_environment
     - run:
         command: |
           cat \<<EOF > $EMAIL_NO_AUTH_CONFIG
@@ -51,95 +53,11 @@ jobs:
           # don't limit this to the number of allocated cores, the job is
           # likely to get OOMed and killed.
           GOOPTS: "-p 2"
-    - run:
-       command: |
-         curl -s -L https://github.com/protocolbuffers/protobuf/releases/download/v3.5.1/protoc-3.5.1-linux-x86_64.zip > /tmp/protoc.zip
-         unzip -d /tmp /tmp/protoc.zip
-         chmod +x /tmp/bin/protoc
-         echo 'export PATH=/tmp/bin:$PATH' >> $BASH_ENV
-         source $BASH_ENV
-         make proto
-    - run: git diff --exit-code
-    - store_artifacts:
-        path: alertmanager
-        destination: /build/alertmanager
-    - store_artifacts:
-        path: amtool
-        destination: /build/amtool
-    - run: rm -v alertmanager amtool
-
-  build:
-    machine: true
-
-    steps:
-    - checkout
-    - run: make promu
-    - run: promu crossbuild -v
-    - persist_to_workspace:
-        root: .
-        paths:
-        - .build
-    - store_artifacts:
-        path: .build
-        destination: /build
-
-  docker_hub_master:
-    docker:
-    - image: circleci/golang
-    steps:
-    - checkout
-    - setup_remote_docker:
-        version: 18.06.0-ce
-    - run: docker run --privileged linuxkit/binfmt:v0.6
-    - attach_workspace:
-        at: .
-    - run: make docker
-    - run: make docker DOCKER_REPO=quay.io/prometheus
-    - run: docker images
-    - run: docker login -u $DOCKER_LOGIN -p $DOCKER_PASSWORD
-    - run: docker login -u $QUAY_LOGIN -p $QUAY_PASSWORD quay.io
-    - run: make docker-publish
-    - run: make docker-publish DOCKER_REPO=quay.io/prometheus
-    - run: make docker-manifest
-    - run: make docker-manifest DOCKER_REPO=quay.io/prometheus
-
-  docker_hub_release_tags:
-    docker:
-    - image: circleci/golang
-    steps:
-    - checkout
-    - setup_remote_docker:
-        version: 18.06.0-ce
-    - run: docker run --privileged linuxkit/binfmt:v0.6
-    - run: mkdir -v -p ${HOME}/bin
-    - run: curl -L 'https://github.com/aktau/github-release/releases/download/v0.7.2/linux-amd64-github-release.tar.bz2' | tar xvjf - --strip-components 3 -C ${HOME}/bin
-    - run: echo 'export PATH=${HOME}/bin:${PATH}' >> ${BASH_ENV}
-    - attach_workspace:
-        at: .
-    - run: make promu
-    - run: promu crossbuild tarballs
-    - run: promu checksum .tarballs
-    - run: promu release .tarballs
-    - store_artifacts:
-        path: .tarballs
-        destination: releases
-    - run: make docker DOCKER_IMAGE_TAG=$CIRCLE_TAG
-    - run: make docker DOCKER_IMAGE_TAG=$CIRCLE_TAG DOCKER_REPO=quay.io/prometheus
-    - run: docker login -u $DOCKER_LOGIN -p $DOCKER_PASSWORD
-    - run: docker login -u $QUAY_LOGIN -p $QUAY_PASSWORD quay.io
-    - run: make docker-publish DOCKER_IMAGE_TAG="$CIRCLE_TAG"
-    - run: make docker-publish DOCKER_IMAGE_TAG="$CIRCLE_TAG" DOCKER_REPO=quay.io/prometheus
-    - run: make docker-manifest DOCKER_IMAGE_TAG="$CIRCLE_TAG"
-    - run: make docker-manifest DOCKER_IMAGE_TAG="$CIRCLE_TAG" DOCKER_REPO=quay.io/prometheus
-    - run: |
-        if [[ "$CIRCLE_TAG" =~ ^v[0-9]+(\.[0-9]+){2}$ ]]; then
-          make docker-tag-latest DOCKER_IMAGE_TAG="$CIRCLE_TAG"
-          make docker-tag-latest DOCKER_IMAGE_TAG="$CIRCLE_TAG" DOCKER_REPO=quay.io/prometheus
-          make docker-publish DOCKER_IMAGE_TAG="latest"
-          make docker-publish DOCKER_IMAGE_TAG="latest" DOCKER_REPO=quay.io/prometheus
-          make docker-manifest DOCKER_IMAGE_TAG="latest"
-          make docker-manifest DOCKER_IMAGE_TAG="latest" DOCKER_REPO=quay.io/prometheus
-        fi
+    - prometheus/check_proto
+    - prometheus/store_artifact:
+        file: alertmanager
+    - prometheus/store_artifact:
+        file: amtool
 
 workflows:
   version: 2
@@ -149,11 +67,12 @@ workflows:
         filters:
           tags:
             only: /.*/
-    - build:
+    - prometheus/build:
+        name: build
         filters:
           tags:
             only: /.*/
-    - docker_hub_master:
+    - prometheus/publish_master:
         context: org-context
         requires:
         - test
@@ -161,7 +80,7 @@ workflows:
         filters:
           branches:
             only: master
-    - docker_hub_release_tags:
+    - prometheus/publish_release:
         context: org-context
         requires:
         - test