diff --git a/web/templates/_base.html b/web/templates/_base.html
index cb50a8e2..58b5a803 100644
--- a/web/templates/_base.html
+++ b/web/templates/_base.html
@@ -60,7 +60,7 @@
           <div class="control-group">
             <label class="control-label" for="silence_created_by">Creator</label>
             <div class="controls">
-              <input type="text" id="silence_created_by" placeholder="Creator" required>
+              <input type="text" id="silence_created_by" placeholder="name@company.com" required>
             </div>
           </div>
           <div class="control-group">