diff --git a/api/v2/api.go b/api/v2/api.go
index 3394206e..b8bde463 100644
--- a/api/v2/api.go
+++ b/api/v2/api.go
@@ -723,12 +723,20 @@ func gettableSilenceFromProto(s *silencepb.Silence) (open_api_models.GettableSil
 			Name:  &m.Name,
 			Value: &m.Pattern,
 		}
+		f := false
+		t := true
 		switch m.Type {
 		case silencepb.Matcher_EQUAL:
-			f := false
+			matcher.IsEqual = &t
+			matcher.IsRegex = &f
+		case silencepb.Matcher_NOT_EQUAL:
+			matcher.IsEqual = &f
 			matcher.IsRegex = &f
 		case silencepb.Matcher_REGEXP:
-			t := true
+			matcher.IsEqual = &t
+			matcher.IsRegex = &t
+		case silencepb.Matcher_NOT_REGEXP:
+			matcher.IsEqual = &f
 			matcher.IsRegex = &t
 		default:
 			return sil, fmt.Errorf(
@@ -792,10 +800,25 @@ func postableSilenceToProto(s *open_api_models.PostableSilence) (*silencepb.Sile
 		matcher := &silencepb.Matcher{
 			Name:    *m.Name,
 			Pattern: *m.Value,
-			Type:    silencepb.Matcher_EQUAL,
 		}
-		if *m.IsRegex {
+		isEqual := true
+		if m.IsEqual != nil {
+			isEqual = *m.IsEqual
+		}
+		isRegex := false
+		if m.IsRegex != nil {
+			isRegex = *m.IsRegex
+		}
+
+		switch {
+		case isEqual && !isRegex:
+			matcher.Type = silencepb.Matcher_EQUAL
+		case !isEqual && !isRegex:
+			matcher.Type = silencepb.Matcher_NOT_EQUAL
+		case isEqual && isRegex:
 			matcher.Type = silencepb.Matcher_REGEXP
+		case !isEqual && isRegex:
+			matcher.Type = silencepb.Matcher_NOT_REGEXP
 		}
 		sil.Matchers = append(sil.Matchers, matcher)
 	}
diff --git a/api/v2/models/matcher.go b/api/v2/models/matcher.go
index eae3605a..5d228bb5 100644
--- a/api/v2/models/matcher.go
+++ b/api/v2/models/matcher.go
@@ -31,6 +31,9 @@ import (
 // swagger:model matcher
 type Matcher struct {
 
+	// is equal
+	IsEqual *bool `json:"isEqual,omitempty"`
+
 	// is regex
 	// Required: true
 	IsRegex *bool `json:"isRegex"`
diff --git a/api/v2/openapi.yaml b/api/v2/openapi.yaml
index 84e8297a..c5d81d89 100644
--- a/api/v2/openapi.yaml
+++ b/api/v2/openapi.yaml
@@ -392,6 +392,9 @@ definitions:
         type: string
       isRegex:
         type: boolean
+      isEqual:
+        type: boolean
+        default: true
     required:
       - name
       - value
diff --git a/api/v2/restapi/embedded_spec.go b/api/v2/restapi/embedded_spec.go
index 77168bf6..cca7e806 100644
--- a/api/v2/restapi/embedded_spec.go
+++ b/api/v2/restapi/embedded_spec.go
@@ -612,6 +612,10 @@ func init() {
         "isRegex"
       ],
       "properties": {
+        "isEqual": {
+          "type": "boolean",
+          "default": true
+        },
         "isRegex": {
           "type": "boolean"
         },
@@ -1421,6 +1425,10 @@ func init() {
         "isRegex"
       ],
       "properties": {
+        "isEqual": {
+          "type": "boolean",
+          "default": true
+        },
         "isRegex": {
           "type": "boolean"
         },