diff --git a/Makefile.common b/Makefile.common
index eaee9f0b..c9d83237 100644
--- a/Makefile.common
+++ b/Makefile.common
@@ -36,17 +36,28 @@ pkgs          = ./...
 PREFIX                  ?= $(shell pwd)
 BIN_DIR                 ?= $(shell pwd)
 DOCKER_IMAGE_TAG        ?= $(subst /,-,$(shell git rev-parse --abbrev-ref HEAD))
+DOCKER_REPO             ?= prom
 
 .PHONY: all
 all: style staticcheck unused build test
 
-.PHONY: style
-style:
-	@echo ">> checking code style"
-	! $(GOFMT) -d $$(find . -path ./vendor -prune -o -name '*.go' -print) | grep '^'
+# This rule is used to forward a target like "build" to "common-build".  This
+# allows a new "build" target to be defined in a Makefile which includes this
+# one and override "common-build" without override warnings.
+%: common-% ;
 
-.PHONY: check_license
-check_license:
+.PHONY: common-style
+common-style:
+	@echo ">> checking code style"
+	@fmtRes=$$($(GOFMT) -d $$(find . -path ./vendor -prune -o -name '*.go' -print)); \
+	if [ -n "$${fmtRes}" ]; then \
+		echo "gofmt checking failed!"; echo "$${fmtRes}"; echo; \
+		echo "Please ensure you are using $$($(GO) version) for formatting code."; \
+		exit 1; \
+	fi
+
+.PHONY: common-check_license
+common-check_license:
 	@echo ">> checking license header"
 	@licRes=$$(for file in $$(find . -type f -iname '*.go' ! -path './vendor/*') ; do \
                awk 'NR<=3' $$file | grep -Eq "(Copyright|generated|GENERATED)" || echo $$file; \
@@ -56,49 +67,57 @@ check_license:
                exit 1; \
        fi
 
-.PHONY: test-short
-test-short:
+.PHONY: common-test-short
+common-test-short:
 	@echo ">> running short tests"
 	$(GO) test -short $(pkgs)
 
-.PHONY: test
-test:
+.PHONY: common-test
+common-test:
 	@echo ">> running all tests"
 	$(GO) test -race $(pkgs)
 
-.PHONY: format
-format:
+.PHONY: common-format
+common-format:
 	@echo ">> formatting code"
 	$(GO) fmt $(pkgs)
 
-.PHONY: vet
-vet:
+.PHONY: common-vet
+common-vet:
 	@echo ">> vetting code"
 	$(GO) vet $(pkgs)
 
-.PHONY: staticcheck
-staticcheck: $(STATICCHECK)
+.PHONY: common-staticcheck
+common-staticcheck: $(STATICCHECK)
 	@echo ">> running staticcheck"
 	$(STATICCHECK) -ignore "$(STATICCHECK_IGNORE)" $(pkgs)
 
-.PHONY: unused
-unused: $(GOVENDOR)
+.PHONY: common-unused
+common-unused: $(GOVENDOR)
 	@echo ">> running check for unused packages"
 	@$(GOVENDOR) list +unused | grep . && exit 1 || echo 'No unused packages'
 
-.PHONY: build
-build: promu
+.PHONY: common-build
+common-build: promu
 	@echo ">> building binaries"
 	$(PROMU) build --prefix $(PREFIX)
 
-.PHONY: tarball
-tarball: promu
+.PHONY: common-tarball
+common-tarball: promu
 	@echo ">> building release tarball"
 	$(PROMU) tarball --prefix $(PREFIX) $(BIN_DIR)
 
-.PHONY: docker
-docker:
-	docker build -t "$(DOCKER_IMAGE_NAME):$(DOCKER_IMAGE_TAG)" .
+.PHONY: common-docker
+common-docker:
+	docker build -t "$(DOCKER_REPO)/$(DOCKER_IMAGE_NAME):$(DOCKER_IMAGE_TAG)" .
+
+.PHONY: common-docker-publish
+common-docker-publish:
+	docker push "$(DOCKER_REPO)/$(DOCKER_IMAGE_NAME)"
+
+.PHONY: common-docker-tag-latest
+common-docker-tag-latest:
+	docker tag "$(DOCKER_REPO)/$(DOCKER_IMAGE_NAME):$(DOCKER_IMAGE_TAG)" "$(DOCKER_REPO)/$(DOCKER_IMAGE_NAME):latest"
 
 .PHONY: promu
 promu: