diff --git a/README.md b/README.md
index cd11d323..56356c76 100644
--- a/README.md
+++ b/README.md
@@ -7,7 +7,11 @@ ALE (Asynchronous Lint Engine) is a plugin for providing linting in NeoVim
 0.2.0+ and Vim 8 while you edit your text files, and acts as a Vim
 [Language Server Protocol](https://langserver.org/) client.
 
-![linting example](img/example.gif?raw=true)
+<img
+  src="img/example.gif?raw=true"
+  alt="A linting example with the darkspectrum color scheme in GVim."
+  title="A linting example with the darkspectrum color scheme in GVim."
+>
 
 ALE makes use of NeoVim and Vim 8 job control functions and timers to
 run linters on the contents of text buffers and return errors as